Arte Museum Gangneung is the third venue in the Arte Museum series, following those in Jeju and Yeosu. As a newly constructed building, it offers a more optimized spatial layout and a significantly larger exhibition area than its predecessors, enabling a more diverse and dynamic range of exhibitions. Developed by d’strict, the leading digital design company renowned for producing the internationally acclaimed public media art piece WAVE, the museum showcases world-class immersive content. It blends cutting-edge content creation capabilities with the unique cultural and artistic charm of Gangneung, offering visitors a truly memorable and moving experience.

The exhibition hall consists of 11 themed rooms, each combining unique spatial characteristics with elements of nature, as well as an experiential F&B facility (TEA BAR) and a gift shop.
Each room presents works under the theme of “Eternal Nature” through cutting-edge media art technology, offering immersive visual effects, majestic and beautiful music, and subtle scents that transcend the traditional boundaries of digital art.
In particular, the main exhibition room, Garden Hall, which spans approximately 660 square meters, features an exhibition titled “Gangwon, the Beauty Shaped by Nature.” It highlights the breathtaking natural scenery of Gangwon Special Self-Governing Province, enhanced by the elegant melodies of traditional Korean musician Song So-hee, providing a deeply moving experience.
At the TEA BAR — an interactive F&B facility — visitors can enjoy an engaging sensory experience enhanced by interactive technology. Guests can savor sweet flavors and aromas while appreciating live garnish visuals expressed through media art.

After the exhibition, visitors can extend the experience with a short walk (within five minutes on foot) to Gyeongpo Lake, one of Korea’s most renowned scenic spots, where many of the plants and animals featured in the exhibition can be observed in nature.
A stroll through the Heo Gyun and Heo Nanseolheon Memorial Park, surrounded by pine forests rich in phytoncides, also offers a moment of healing for those seeking a break from everyday life.