Traditional markets
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Downtown
Wolhwa Street
Wolhwa Street is an urban park created along a former railway line in downtown Gangneung.
Introduction Wolhwa Street is an urban park created along a former railway line in downtown Gangneung. The name “Wolhwa” comes from the poignant local legend of Muwollang and Lady Yeonhwa, a love story that inspired Korea’s famous classic “Chunhyangjeon.” With a rich narrative and inviting atmosphere, this charming street is a place everyone wants to walk, filled with delicious food, performances, and exhibitions. Tourist guide Wolhwa Street stretches 2.6 kilometers from Gangneung Station to Buhung Village, transformed into a themed linear park. At its entrance is “Mal Nanumteo Park,” followed by “Imdang Square,” also known as the Folk Market. Further along, the Historical and Cultural Plaza sits beside Homeplus, and the area near Jungang and Seongnam Markets is known as the Living Culture Plaza. Each section offers a unique experience that reflects the daily life, history, and traditions of Gangneung. Tourist Tips The name "Wolhwa" originates from a local Gangneung folktale—the heartbreaking love story of Muwollang, a descendant of King Taejong Muyeol of Silla, and Lady Yeonhwa. According to the tale, a pavilion once stood on a rock cliff near Yeonhwa Peak along the Namdaecheon River. It was named Wolhwajeong (Moon-Flower Pavilion), combining characters from their names: “Wol” (moon) from Muwollang and “Hwa” (flower) from Lady Yeonhwa.Although the original pavilion was swept away by a great flood in 1936, a marker stands on the original site, and a reconstructed version can be visited today.As you walk along the 2.6km Wolhwa Street, you'll encounter themed areas such as parks, plazas, and cultural spaces—perfect for exploring Gangneung’s past and present while enjoying scenic walks, tasty bites, and local arts.
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Jumunjin Area
Jumunjin Fish Market
A conventional market that is popular for squid fishing at the Jumunjin port
Introduction Jumunjin Fish Market in Gangneung, Gangwon Province is famous for squid-fishing at the Jumunjin port which is a traditional market that has been established since 1936. Land area is 4,291㎡ * business floor space is 5,761㎡ * store floor space is 2,316㎡ * and includes a total of 70 stores. The Jumunjin Fish Market is a comprehensive market that includes a dried fish market, and sashimi center, etc. which provides a variety of stores that is known to be the largest fish market on the East coast including more domestic and overseas tourists. Tourist guide On the East Coast, including freshly caught squid, mackerel, pollack, saury, and crab you can treat yourself with a variety of fresh seafood at a lower retail price. You can feel the atmosphere of the East Sea where you can taste the fresh fish. At the Jumunjin fish market and Jumunjin roadside in front is a whale sculpture and also many dried fish stores lined up. Inside the Jumunjin fish market is a fresh fish store and sashimi center where you can comfortably enjoy your fish and some spicy soup, dried squid or pollack, dried filefish, salted fish, etc. which are popular shopping items. It is the largest fish market in Gangwon-do that provides a variety of fish markets with markets such as traditional fish markets, dried fish markets, etc. where many tourists come and visit. Tourist Tips Nearby Attractions: Jumunjin port, Risabu Cruise, Jumunjin Lighthouse
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Downtown
Jungang Market
A traditional conventional market located at the center of Yeongdong that sells a variety of products during the Gangneung Dano Festival
Introduction The Gangneung Central Market located at Geumgseong-ro, Gangneung-si represents the region's traditional market. Even before the time of Japanese Imperialism, it has been a permanently established market which is the main trading center for fish and crops in the Yeongdong region. The registered Central Market is a modern building with floors from Basement 1 to the second floor. Yet, citizens of Gangneung refers shopping areas close to the market as the Gangneung Central Market. Tourist guide According to the Central Market Cooperative, even during the Japanese Imperialism where the Dano was difficult to open, this central market was still the permanently established market during the time. For that reason, on ritual ceremonies President Mungwan Jo invites the cooperative president. He reveals pride that the "Gangneung Central Market was not only a historical and cultural market in the Yeongdong area, but also to distribution in the Pyeongchang area". The current Central Market building has been built in 1978 where it was registered as the 'Central Market Cooperative'. Even though there are only a total of 314 stores that are officially registered, if we combine the stores nearby, there are a total of 520 stores in this area. The stores on the streets near the central market have been registered as Seongnam Market. Tourist Tips The current building is the Central Market Built in 1978, was registered as a 'mid-market beonyounghoe. Officially registered 314 stores in the mall, but both combined 520 stalls until the store has to neighbor. Around the stalls surrounding the building, while the rain shelter facility four years ago, was registered in the name of Seongnam market.